Liberty of London for Target Bedding Launches Early in MN

While browsing the aisles at my Roseville T1 Target last night, I was surprised to find a shelf of the Liberty of London bedding already put out onto the floor (official release isn't until this coming Sunday). Per Racked NY, this was one of the first major movers at the New York pop-up shop, which closed early due to overwhelming response (the shop was supposed to stay open until tomorrow!). I wonder how long it will last here. I love the prints, but the bedding isn't for me...sorry, just a bit too femmy even for my tastes...

A quick scan of the rest of the store didn't yield any other products from this collection. And a call this morning to the Nicollet location (next door to corporate HQs, and often the place to find early releases of their designer collabs) confirmed they won't be puting out stuff until Sunday. Sad. Still waiting for my shirts, ties, and boxers I guess...

Daniel Liu for Liberty of London X Target

:: video still taken from the Liberty of London X Target site ::

Liberty of London for Target, A Different Sort of Preview

Last week, while shopping at my local Target for actual needs, and not just theoretical wants (e.g. browsing Rodarte for Target pieces...as a guy...), I couldn't help but notice the fresh banners they have hanging all over the store. More-so intended to herald the upcoming Easter holiday, a double take of the actual patterns had me wondering, "Liberty prints?"

Target's preview site for its Liberty of London collaboration features a video bursting with florals (and the signature Target-esque quirkyness that flavors the majority of its commercials) along with a guide to the names of the patterns they've derived from Liberty.

Sure enough, even though the actual collaboration doesn't launch until the middle of March (14th to be exact), Target seems to have found a convenient use for its prints, named "Sixty" and "Garla", in the meantime...